New Series: Research Skills for Experimenters

6 diagnostic methods that find winning test ideas

You finished Testing Fundamentals. Now you know how to run experiments.

But here’s the problem most new testers face: they don’t know what to test.

They guess. They copy competitors. They test random things from blog posts. Then they wonder why most tests go nowhere.

The real skill is research.

Good tests come from good research. Research tells you where users struggle. Where they get confused. Where they abandon. What concerns stop them from converting.

This 6-part series teaches you how to find problems worth testing.

What you’ll learn:

Part 1: The six research methods pros use
Part 2: Audit any page in under an hour
Part 3: Qualitative research that finds real problems
Part 4: What to look for in heat maps and recordings
Part 5: Web analytics foundations for testers
Part 6: Catch bugs before they kill conversions

Format:
6 posts over 12 days
Each takes 1-2 minutes to read
Each teaches one diagnostic skill

Part 1 publishes in two days.

Subscribe to get each part delivered, or bookmark this post and check back.

– Atticus

P.S. After this series, you’ll never run out of test ideas again.