Experimentation Career

Experimentation Career

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September 2025

The Monopoly Paradox: Why Winning Everything Means Losing What Matters Most
The Night Everything Changed Over a Board Game
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Atticus Li
The 1-Minute Lesson That Fixes 90% of A/B Testing Confusion
Why your "10% improvement" might actually be 0.1 percentage points
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Atticus Li
The Complete Guide to Minimum Detectable Effect (MDE): How to Select MDE for Every A/B Test
Here's the most misunderstood concept in A/B testing: Minimum Detectable Effect (MDE).
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Atticus Li
The Easy Guide to A/B Testing Duration: Master Statistical Power and Sample Size Calculations in 5 Minutes
Running your first A/B test? The biggest question you'll face isn't what to test.
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Atticus Li
If I Could Restart My Career Knowing How To Make Better Bets, Here's What I'd Do Differently
By Atticus Li, Growth & CRO
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Atticus Li

August 2025

How To Get Luckier In Your Life: The Science Behind Creating Your Own Luck
By Atticus Li, Growth & Experimentation Leader
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Atticus Li
Why I Tell Most Aspiring Experimenters NOT to Become Freelancers (And What to Do Instead)
Last week, I received an email that stopped me in my tracks.
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Atticus Li
Atticus Li – Growth, CRO & Experimentation Leader
Building experimentation programs that turn data into revenue, clarity, and culture change
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Atticus Li
One Simple Mistake That Breaks Most Startup Experiments (and How to Avoid It)
By Atticus Li, Lead Growth & CRO
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Atticus Li
The CTA(Call To Action) Experiment That Almost Failed: Why Asking the Right Question Can Make or Break Your A/B Test
When growth teams talk about A/B testing, the conversation usually starts with: “Let’s test it and see what happens.” But here’s the hard truth: if you…
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Atticus Li
Why Most People Pick the Wrong Career in Their 20s (And How to Avoid It)
By Atticus Li, Lead Growth & CRO
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Atticus Li
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